E KENNETH SEIFF Insider Trading Transactions

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General | Insider Transactions | Monthly Overview

Get the latest insider transactions of E KENNETH SEIFF. E KENNETH SEIFF is 10% Owner in BLUEFLY INC ($BFLY) and Chairman, CEO & Director in BLUEFLY INC ($BFLY).

Latest Insider Trading Transactions of E KENNETH SEIFF

	1 Week	2 Weeks	1 Month	3 Months	6 Months	1 Year	2 Years
No. of Purchases	0	0	0	0	0	0	0
Value of Purchases ($)	0	0	0	0	0	0	0
No. of Sales	0	0	0	0	0	0	0
Value of Sales ($)	0	0	0	0	0	0	0

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Date	Ticker	Company	Owner	Relationship	Transaction	Code	Cost ($)	Shares	Transaction Value ($)	Total Shares	% Holdings
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	24,000	23,520	526,600
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	45,700	44,786	550,600
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.80	5,000	9,000	0	5 K to 0 (-100.00 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.78	1,250	2,225	5,000	6.3 K to 5 K (-20.00 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.77	1,300	2,301	6,250	7.6 K to 6.3 K (-17.22 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.76	1,185	2,086	7,550	8.7 K to 7.6 K (-13.57 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.75	10,265	17,964	8,735	19 K to 8.7 K (-54.03 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.73	5,000	8,650	19,000	24 K to 19 K (-20.83 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.98	24,000	23,520	24,000	0 to 24 K
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.77	1,200	2,124	0	1.2 K to 0 (-100.00 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.76	1,200	2,112	1,200	2.4 K to 1.2 K (-50.00 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.75	6,400	11,200	2,400	8.8 K to 2.4 K (-72.73 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.73	400	692	8,800	9.2 K to 8.8 K (-4.35 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.72	700	1,204	9,200	9.9 K to 9.2 K (-7.07 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.71	100	171	9,900	10 K to 9.9 K (-1.00 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.70	13,900	23,630	10,000	23.9 K to 10 K (-58.16 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.69	300	507	23,900	24.2 K to 23.9 K (-1.24 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.68	8,400	14,112	24,200	32.6 K to 24.2 K (-25.77 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.67	1,300	2,171	32,600	33.9 K to 32.6 K (-3.83 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.66	11,800	19,588	33,900	45.7 K to 33.9 K (-25.82 %)
Jun 03 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.98	45,700	44,786	45,700	0 to 45.7 K
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	8,400	8,232	596,300
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	28,400	27,832	604,700
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	37,500	36,750	633,100
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.66	8,400	13,944	0	8.4 K to 0 (-100.00 %)
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.98	8,400	8,232	8,400	0 to 8.4 K
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.67	28,400	47,329	0	28.4 K to 0 (-100.00 %)
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.98	28,400	27,832	28,400	0 to 28.4 K
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.66	37,500	62,250	0	37.5 K to 0 (-100.00 %)
Jun 01 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.98	37,500	36,750	37,500	0 to 37.5 K
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.55	1,000	1,550	0	1,000 to 0 (-100.00 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.54	100	154	1,000	1.1 K to 1,000 (-9.09 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.51	1,700	2,567	1,100	2.8 K to 1.1 K (-60.71 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.50	2,000	3,000	2,800	4.8 K to 2.8 K (-41.67 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.48	200	296	4,800	5 K to 4.8 K (-4.00 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.46	1,216	1,775	5,000	6.2 K to 5 K (-19.56 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.46	300	438	6,216	6.5 K to 6.2 K (-4.60 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.44	500	720	6,516	7 K to 6.5 K (-7.13 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.42	800	1,136	7,016	7.8 K to 7 K (-10.24 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.41	6,700	9,447	7,816	14.5 K to 7.8 K (-46.16 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.40	2,400	3,360	14,516	16.9 K to 14.5 K (-14.19 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.39	2,500	3,475	16,916	19.4 K to 16.9 K (-12.88 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.38	2,100	2,898	19,416	21.5 K to 19.4 K (-9.76 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.37	1,500	2,055	21,516	23 K to 21.5 K (-6.52 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.34	7,400	9,916	23,016	30.4 K to 23 K (-24.33 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.33	1,000	1,330	30,416	31.4 K to 30.4 K (-3.18 %)
May 18 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.32	800	1,056	31,416	32.2 K to 31.4 K (-2.48 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.40	2,000	2,800	32,216	34.2 K to 32.2 K (-5.85 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.35	5,100	6,885	34,216	39.3 K to 34.2 K (-12.97 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.34	9,500	12,730	39,316	48.8 K to 39.3 K (-19.46 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.33	9,000	11,970	48,816	57.8 K to 48.8 K (-15.57 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.32	7,000	9,240	57,816	64.8 K to 57.8 K (-10.80 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.31	2,400	3,144	64,816	67.2 K to 64.8 K (-3.57 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.31	3,100	4,061	67,216	70.3 K to 67.2 K (-4.41 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.31	3,080	4,035	70,316	73.4 K to 70.3 K (-4.20 %)
May 13 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.30	3,320	4,316	73,396	76.7 K to 73.4 K (-4.33 %)
May 09 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.35	100	135	76,716	76.8 K to 76.7 K (-0.13 %)
May 09 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.32	2,400	3,168	76,816	79.2 K to 76.8 K (-3.03 %)
May 09 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.31	3,600	4,716	79,216	82.8 K to 79.2 K (-4.35 %)
May 09 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.35	5,757	7,772	82,816	88.6 K to 82.8 K (-6.50 %)
May 09 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.31	300	393	88,573	88.9 K to 88.6 K (-0.34 %)
May 09 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.30	9,300	12,090	88,873	98.2 K to 88.9 K (-9.47 %)
May 04 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.28	1,200	1,536	98,173	99.4 K to 98.2 K (-1.21 %)
May 04 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.27	100	127	99,373	99.5 K to 99.4 K (-0.10 %)
May 04 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.26	3,900	4,914	99,473	103.4 K to 99.5 K (-3.77 %)
May 04 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.25	2,350	2,938	103,373	105.7 K to 103.4 K (-2.22 %)
May 04 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.30	800	1,040	105,723	106.5 K to 105.7 K (-0.75 %)
May 04 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.28	2,000	2,560	106,523	108.5 K to 106.5 K (-1.84 %)
May 02 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.32	2,600	3,435	108,523	111.1 K to 108.5 K (-2.34 %)
Apr 20 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.37	900	1,233	111,123	112 K to 111.1 K (-0.80 %)
Apr 20 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.35	3,000	4,050	112,023	115 K to 112 K (-2.61 %)
Apr 20 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.34	2,900	3,886	115,023	117.9 K to 115 K (-2.46 %)
Apr 20 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.35	6,800	9,180	117,923	124.7 K to 117.9 K (-5.45 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.33	100	133	124,723	124.8 K to 124.7 K (-0.08 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.32	100	132	124,823	124.9 K to 124.8 K (-0.08 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.31	8,000	10,480	124,923	132.9 K to 124.9 K (-6.02 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.28	300	384	132,923	133.2 K to 132.9 K (-0.23 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.27	1,500	1,905	133,223	134.7 K to 133.2 K (-1.11 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.60	1,000	1,600	134,723	135.7 K to 134.7 K (-0.74 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.47	1,000	1,470	135,723	136.7 K to 135.7 K (-0.73 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.46	2,000	2,920	136,723	138.7 K to 136.7 K (-1.44 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.45	8,200	11,890	138,723	146.9 K to 138.7 K (-5.58 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.44	10,200	14,688	146,923	157.1 K to 146.9 K (-6.49 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.43	5,300	7,579	157,123	162.4 K to 157.1 K (-3.26 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.42	4,693	6,664	162,423	167.1 K to 162.4 K (-2.81 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.41	12,900	18,189	167,116	180 K to 167.1 K (-7.17 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.40	18,807	26,330	180,016	198.8 K to 180 K (-9.46 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.39	300	417	198,823	199.1 K to 198.8 K (-0.15 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.37	5,000	6,850	199,123	204.1 K to 199.1 K (-2.45 %)
Apr 15 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.36	5,000	6,800	204,123	209.1 K to 204.1 K (-2.39 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.48	4,800	7,104	209,123	213.9 K to 209.1 K (-2.24 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.49	1,000	1,490	213,923	214.9 K to 213.9 K (-0.47 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.50	1,000	1,500	214,923	215.9 K to 214.9 K (-0.46 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.49	8,300	12,367	215,923	224.2 K to 215.9 K (-3.70 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.43	4,200	6,006	224,223	228.4 K to 224.2 K (-1.84 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.44	5,400	7,776	228,423	233.8 K to 228.4 K (-2.31 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.43	3,100	4,433	233,823	236.9 K to 233.8 K (-1.31 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.41	1,100	1,551	236,923	238 K to 236.9 K (-0.46 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.39	1,100	1,529	238,023	239.1 K to 238 K (-0.46 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.38	5,400	7,452	239,123	244.5 K to 239.1 K (-2.21 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.37	700	959	244,523	245.2 K to 244.5 K (-0.29 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.36	100	136	245,223	245.3 K to 245.2 K (-0.04 %)
Mar 29 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.31	100	131	245,323	245.4 K to 245.3 K (-0.04 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.28	100	128	245,423	245.5 K to 245.4 K (-0.04 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.27	9,900	12,573	245,523	255.4 K to 245.5 K (-3.88 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.26	4,350	5,481	255,423	259.8 K to 255.4 K (-1.67 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.25	10,650	13,313	259,773	270.4 K to 259.8 K (-3.94 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.33	1,000	1,330	270,423	271.4 K to 270.4 K (-0.37 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.32	10,000	13,200	271,423	281.4 K to 271.4 K (-3.55 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.31	200	262	281,423	281.6 K to 281.4 K (-0.07 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.30	9,900	12,870	281,623	291.5 K to 281.6 K (-3.40 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.28	200	256	291,523	291.7 K to 291.5 K (-0.07 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.27	300	381	291,723	292 K to 291.7 K (-0.10 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.26	3,100	3,906	292,023	295.1 K to 292 K (-1.05 %)
Mar 23 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	1.25	1,300	1,625	295,123	296.4 K to 295.1 K (-0.44 %)
Jan 07 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.40	6,000	14,400	296,423	302.4 K to 296.4 K (-1.98 %)
Jan 07 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.38	200	476	302,423	302.6 K to 302.4 K (-0.07 %)
Jan 07 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.35	14,000	32,900	302,623	316.6 K to 302.6 K (-4.42 %)
Jan 07 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.30	20,000	46,000	316,623	336.6 K to 316.6 K (-5.94 %)
Jan 07 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.28	10,000	22,800	336,623	346.6 K to 336.6 K (-2.88 %)
Jan 07 2005	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.25	5,000	11,250	346,623	351.6 K to 346.6 K (-1.42 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	170,100	166,698	670,600
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.98	170,100	166,698	351,623	181.5 K to 351.6 K (+93.71 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.20	641	1,410	181,523	182.2 K to 181.5 K (-0.35 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.23	200	446	182,164	182.4 K to 182.2 K (-0.11 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.24	4,000	8,960	182,364	186.4 K to 182.4 K (-2.15 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.25	32,099	72,223	186,364	218.5 K to 186.4 K (-14.69 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.26	100	226	218,463	218.6 K to 218.5 K (-0.05 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.28	7,111	16,213	218,563	225.7 K to 218.6 K (-3.15 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.30	27,289	62,765	225,674	253 K to 225.7 K (-10.79 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.31	1,100	2,541	252,963	254.1 K to 253 K (-0.43 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.34	4,960	11,606	254,063	259 K to 254.1 K (-1.91 %)
Dec 30 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.35	10,000	23,500	259,023	269 K to 259 K (-3.72 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	11,500	11,270	840,700
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	41,000	40,180	852,200
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.91	119,860	109,073	777,777
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.23	4,900	10,927	269,023	273.9 K to 269 K (-1.79 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.21	3,100	6,851	273,923	277 K to 273.9 K (-1.12 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.16	300	648	277,023	277.3 K to 277 K (-0.11 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.15	3,200	6,880	277,323	280.5 K to 277.3 K (-1.14 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.98	11,500	11,270	280,523	269 K to 280.5 K (+4.27 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.23	12,400	27,652	269,023	281.4 K to 269 K (-4.41 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.22	1,350	2,997	281,423	282.8 K to 281.4 K (-0.48 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.21	2,650	5,857	282,773	285.4 K to 282.8 K (-0.93 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.20	24,600	54,120	285,423	310 K to 285.4 K (-7.93 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.91	119,860	109,073	310,023	190.2 K to 310 K (+63.03 %)
Dec 14 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Buy	M	0.98	41,000	40,180	190,163	149.2 K to 190.2 K (+27.49 %)
Dec 08 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Option Exercise	M	0.98	66,800	65,464	893,200
Dec 08 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.48	200	496	149,163	149.4 K to 149.2 K (-0.13 %)
Dec 08 2004	BFLY	BLUEFLY INC	SEIFF E KENNETH	10% Owner	Sell	S	2.49	450	1,121	149,363	149.8 K to 149.4 K (-0.30 %)

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