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General | Insiders | Insider Transactions | Monthly Overview | Weekly Overview

Overview of all insider trading transactions in VERTICAL BRANDING, INC.. Get notifications about new insider transactions in VERTICAL BRANDING, INC. for free.

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Date	Ticker	Company	Owner	Relationship	Transaction	Code	Cost ($)	Shares	Transaction Value ($)	Total Shares	% Holdings
Sep 04 2009	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	J	0.49	40,000	19,600	20,000
Sep 04 2009	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	J	0.37	53,229	19,695	38,021
Sep 04 2009	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	J	0.43	19,500	8,385	19,500
Sep 04 2009	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Sell	J	0.00	57,084	0	30,416	87.5 K to 30.4 K (-65.24 %)
Aug 12 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,600	3,005,294	3 M to 3 M (-0.66 %)
Aug 12 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,600	3,025,294	3 M to 3 M (-0.66 %)
Aug 12 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,600	3,005,294	3 M to 3 M (-0.66 %)
Aug 12 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,600	3,025,295	3 M to 3 M (-0.66 %)
Aug 03 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,600	3,045,294	3.1 M to 3 M (-0.65 %)
Aug 03 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,600	3,065,294	3.1 M to 3.1 M (-0.65 %)
Aug 03 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.07	25,500	1,785	3,085,294	3.1 M to 3.1 M (-0.82 %)
Aug 03 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	55,100	4,408	3,110,794	3.2 M to 3.1 M (-1.74 %)
Aug 03 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,600	3,045,294	3.1 M to 3 M (-0.65 %)
Aug 03 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,600	3,065,294	3.1 M to 3.1 M (-0.65 %)
Aug 03 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.07	25,500	1,785	3,085,295	3.1 M to 3.1 M (-0.82 %)
Aug 03 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	55,100	4,408	3,110,794	3.2 M to 3.1 M (-1.74 %)
Jul 29 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.07	14,000	980	3,165,894	3.2 M to 3.2 M (-0.44 %)
Jul 29 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	500	40	3,179,894	3.2 M to 3.2 M (-0.02 %)
Jul 27 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	9,730	778	3,180,394	3.2 M to 3.2 M (-0.31 %)
Jul 27 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.07	20,000	1,400	3,190,124	3.2 M to 3.2 M (-0.62 %)
Jul 27 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.07	20,000	1,400	3,210,124	3.2 M to 3.2 M (-0.62 %)
Jul 27 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,500	3,230,124	3.3 M to 3.2 M (-0.62 %)
Jul 29 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.07	14,000	980	3,165,894	3.2 M to 3.2 M (-0.44 %)
Jul 29 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	500	40	3,179,894	3.2 M to 3.2 M (-0.02 %)
Jul 27 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	9,730	778	3,180,394	3.2 M to 3.2 M (-0.31 %)
Jul 27 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.07	20,000	1,400	3,190,124	3.2 M to 3.2 M (-0.62 %)
Jul 27 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.07	20,000	1,400	3,210,124	3.2 M to 3.2 M (-0.62 %)
Jul 27 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,500	3,230,124	3.3 M to 3.2 M (-0.62 %)
Jul 22 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.06	18,000	1,098	3,250,124	3.3 M to 3.3 M (-0.55 %)
Jul 22 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.06	18,000	1,098	3,250,124	3.3 M to 3.3 M (-0.55 %)
Jul 20 2009	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	2,500	0	130,000	127.5 K to 130 K (+1.96 %)
Jul 20 2009	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J	Principal Financial ...	Grant	A	0.00	2,500	0	246,103	243.6 K to 246.1 K (+1.03 %)
Jul 14 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	2,000	160	3,268,124	3.3 M to 3.3 M (-0.06 %)
Jul 14 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	2,000	160	3,268,124	3.3 M to 3.3 M (-0.06 %)
Jul 10 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.06	20,000	1,240	3,270,124	3.3 M to 3.3 M (-0.61 %)
Jul 10 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.06	20,000	1,240	3,270,124	3.3 M to 3.3 M (-0.61 %)
Jun 30 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.09	40,000	3,600	3,290,124	3.3 M to 3.3 M (-1.20 %)
Jun 30 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.09	40,000	3,600	3,290,124	3.3 M to 3.3 M (-1.20 %)
Jun 24 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,600	3,330,124	3.4 M to 3.3 M (-0.60 %)
Jun 24 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.09	40,000	3,600	3,350,124	3.4 M to 3.4 M (-1.18 %)
Jun 24 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	10,000	800	3,390,124	3.4 M to 3.4 M (-0.29 %)
Jun 24 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,600	3,330,124	3.4 M to 3.3 M (-0.60 %)
Jun 24 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.09	40,000	3,600	3,350,124	3.4 M to 3.4 M (-1.18 %)
Jun 24 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	10,000	800	3,390,124	3.4 M to 3.4 M (-0.29 %)
Jun 22 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,600	3,400,124	3.4 M to 3.4 M (-0.58 %)
Jun 22 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,500	3,420,124	3.4 M to 3.4 M (-0.58 %)
Jun 22 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,600	3,400,124	3.4 M to 3.4 M (-0.58 %)
Jun 22 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,500	3,420,124	3.4 M to 3.4 M (-0.58 %)
Jun 18 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	10,000	750	3,440,124	3.5 M to 3.4 M (-0.29 %)
Jun 18 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	1,668	125	3,450,124	3.5 M to 3.5 M (-0.05 %)
Jun 18 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	10,000	750	3,440,124	3.5 M to 3.4 M (-0.29 %)
Jun 18 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	1,668	125	3,450,124	3.5 M to 3.5 M (-0.05 %)
Jun 15 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Buy	S	0.08	1,000	80	3,451,792	3.5 M to 3.5 M (+0.03 %)
Jun 15 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.05	20,000	1,000	3,452,792	3.5 M to 3.5 M (-0.58 %)
Jun 15 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	1,000	80	3,451,792	3.5 M to 3.5 M (-0.03 %)
Jun 15 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.05	20,000	1,000	3,452,792	3.5 M to 3.5 M (-0.58 %)
Jun 10 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	5,000	395	3,472,792	3.5 M to 3.5 M (-0.14 %)
Jun 10 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	40,000	3,200	3,477,792	3.5 M to 3.5 M (-1.14 %)
Jun 10 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.09	5,000	425	3,517,792	3.5 M to 3.5 M (-0.14 %)
Jun 10 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	5,000	395	3,472,792	3.5 M to 3.5 M (-0.14 %)
Jun 10 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	40,000	3,200	3,477,792	3.5 M to 3.5 M (-1.14 %)
Jun 10 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.09	5,000	425	3,517,792	3.5 M to 3.5 M (-0.14 %)
Jun 05 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.07	20,000	1,480	3,522,792	3.5 M to 3.5 M (-0.56 %)
Jun 05 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	20,000	1,500	3,542,792	3.6 M to 3.5 M (-0.56 %)
Jun 05 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	10,000	800	3,562,792	3.6 M to 3.6 M (-0.28 %)
Jun 05 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.07	20,000	1,480	3,522,792	3.5 M to 3.5 M (-0.56 %)
Jun 05 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	20,000	1,500	3,542,792	3.6 M to 3.5 M (-0.56 %)
Jun 05 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	10,000	800	3,562,792	3.6 M to 3.6 M (-0.28 %)
Jun 03 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.09	20,300	1,827	3,572,792	3.6 M to 3.6 M (-0.56 %)
Jun 03 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.09	25,000	2,125	3,593,092	3.6 M to 3.6 M (-0.69 %)
Jun 03 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.09	20,300	1,827	3,572,792	3.6 M to 3.6 M (-0.56 %)
Jun 03 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.09	25,000	2,125	3,593,092	3.6 M to 3.6 M (-0.69 %)
Jun 01 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.09	20,000	1,800	3,618,092	3.6 M to 3.6 M (-0.55 %)
Jun 01 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.09	5,000	450	3,638,092	3.6 M to 3.6 M (-0.14 %)
Jun 01 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.09	20,000	1,800	3,618,092	3.6 M to 3.6 M (-0.55 %)
Jun 01 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.09	5,000	450	3,638,092	3.6 M to 3.6 M (-0.14 %)
May 28 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.10	10,000	1,000	3,643,092	3.7 M to 3.6 M (-0.27 %)
May 28 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.10	63,600	6,360	3,653,092	3.7 M to 3.7 M (-1.71 %)
May 28 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.10	10,000	1,000	3,643,092	3.7 M to 3.6 M (-0.27 %)
May 28 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.10	63,600	6,360	3,653,092	3.7 M to 3.7 M (-1.71 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.10	5,000	500	3,716,692	3.7 M to 3.7 M (-0.13 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.08	15,000	1,200	3,721,692	3.7 M to 3.7 M (-0.40 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.10	5,000	500	3,736,692	3.7 M to 3.7 M (-0.13 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.11	21,265	2,339	3,741,692	3.8 M to 3.7 M (-0.57 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.10	20,000	2,000	3,762,957	3.8 M to 3.8 M (-0.53 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.10	5,000	500	3,782,957	3.8 M to 3.8 M (-0.13 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.09	20,000	1,800	3,787,957	3.8 M to 3.8 M (-0.53 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.11	40,000	4,400	3,807,957	3.8 M to 3.8 M (-1.04 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	S	0.11	5,000	550	3,847,957	3.9 M to 3.8 M (-0.13 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.10	5,000	500	3,716,692	3.7 M to 3.7 M (-0.13 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.08	15,000	1,200	3,721,692	3.7 M to 3.7 M (-0.40 %)
May 26 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.10	5,000	500	3,736,692	3.7 M to 3.7 M (-0.13 %)
May 20 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Buy	S	0.11	21,265	2,339	3,741,692	3.7 M to 3.7 M (+0.57 %)
May 20 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Buy	S	0.10	20,000	2,000	3,762,957	3.7 M to 3.8 M (+0.53 %)
May 20 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Buy	S	0.10	5,000	500	3,782,957	3.8 M to 3.8 M (+0.13 %)
May 20 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.09	20,000	1,800	3,787,957	3.8 M to 3.8 M (-0.53 %)
May 20 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.11	40,000	4,400	3,807,957	3.8 M to 3.8 M (-1.04 %)
May 20 2009	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	10% Owner	Sell	S	0.11	5,000	550	3,847,957	3.9 M to 3.8 M (-0.13 %)
Jan 14 2009	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	2,500	0	127,500	125 K to 127.5 K (+2.00 %)
Dec 11 2008	MFCD	VERTICAL BRANDING, ...	NANCY DUITCH & DENNIS DUITCH, ...	10% Owner	Buy	P	0.13	20,000	2,600	4,643,543	4.6 M to 4.6 M (+0.43 %)
Dec 11 2008	MFCD	VERTICAL BRANDING, ...	Duitch Nancy	CEO	Buy	P	0.13	20,000	2,600	4,643,543	4.6 M to 4.6 M (+0.43 %)
Aug 15 2008	MFCD	VERTICAL BRANDING, ...	PEARSON ROBERT C	Director	Option Exercise	A	0.49	44,913	22,007	89,913
Aug 15 2008	MFCD	VERTICAL BRANDING, ...	PEARSON ROBERT C	Director	Option Exercise	A	0.49	15,087	7,393	30,087
Aug 15 2008	MFCD	VERTICAL BRANDING, ...	PEARSON ROBERT C	Director	Grant	A	0.00	29,942	0	59,942	30 K to 59.9 K (+99.81 %)
Aug 15 2008	MFCD	VERTICAL BRANDING, ...	PEARSON ROBERT C	Director	Grant	A	0.00	10,058	0	1,686,725	1.7 M to 1.7 M (+0.60 %)
Aug 14 2008	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Option Exercise	A	0.49	60,000	29,400	200,250
Aug 14 2008	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	40,000	0	125,000	85 K to 125 K (+47.06 %)
Aug 14 2008	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	A	0.49	60,000	29,400	130,250
Aug 14 2008	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Grant	A	0.00	40,000	0	87,500	47.5 K to 87.5 K (+84.21 %)
Jul 31 2008	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	2,500	0	85,000	82.5 K to 85 K (+3.03 %)
Jul 31 2008	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J		Grant	A	0.00	2,500	0	201,103	198.6 K to 201.1 K (+1.26 %)
Jul 29 2008	MFCD	VERTICAL BRANDING, ...	PEARSON ROBERT C	Director	Grant	A	0.00	30,000	0	30,000	0 to 30 K
Jul 29 2008	MFCD	VERTICAL BRANDING, ...	PEARSON ROBERT C	Director	Grant	A	0.00	10,000	0	1,676,667	1.7 M to 1.7 M (+0.60 %)
May 21 2008	MFCD	VERTICAL BRANDING, ...	MCCLEEREY DANIEL	Vice President & CF ...	Option Exercise	A	0.37	125,000	46,250	125,000
May 21 2008	MFCD	VERTICAL BRANDING, ...	MCCLEEREY DANIEL	Vice President & CF ...	Grant	A	0.00	75,000	0	75,000	0 to 75 K
May 21 2008	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Option Exercise	A	0.37	6,250	2,313	140,250
May 21 2008	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Option Exercise	A	0.37	60,000	22,200	134,000
May 21 2008	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	40,000	0	82,500	42.5 K to 82.5 K (+94.12 %)
May 20 2008	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	A	0.37	25,000	9,250	130,250
May 20 2008	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	A	0.37	6,250	2,313	105,250
May 20 2008	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	A	0.37	60,000	22,200	99,000
May 20 2008	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Grant	A	0.00	40,000	0	47,500	7.5 K to 47.5 K (+533.33 %)
May 20 2008	MFCD	VERTICAL BRANDING, ...	PEARSON ROBERT C	Director	Option Exercise	A	0.37	45,000	16,650	45,000
May 20 2008	MFCD	VERTICAL BRANDING, ...	PEARSON ROBERT C	Director	Option Exercise	A	0.37	15,000	5,550	15,000
Feb 29 2008	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	2,500	0	42,500	40 K to 42.5 K (+6.25 %)
Feb 29 2008	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J	Vice President & CF ...	Grant	A	0.00	2,500	0	198,603	196.1 K to 198.6 K (+1.27 %)
Dec 19 2007	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	A	0.43	9,000	3,870	39,000
Dec 19 2007	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Option Exercise	A	0.43	30,000	12,900	30,000
Dec 19 2007	MFCD	VERTICAL BRANDING, ...	EDRICK ALAN I	Director	Grant	A	0.00	7,500	0	7,500	0 to 7.5 K
Dec 18 2007	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J	Vice President & CF ...	Option Exercise	A	0.43	100,000	43,000	325,000
Dec 18 2007	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J	Vice President & CF ...	Grant	A	0.00	75,000	0	196,103	121.1 K to 196.1 K (+61.93 %)
Nov 28 2007	MFCD	VERTICAL BRANDING, ...	NANCY DUITCH & DENNIS DUITCH, ...	10% Owner	Buy	P	0.51	10,000	5,100	4,623,543	4.6 M to 4.6 M (+0.22 %)
Nov 28 2007	MFCD	VERTICAL BRANDING, ...	NANCY DUITCH & DENNIS DUITCH, ...	10% Owner	Sell	J	0.00	1,550,000	0	4,613,543	6.2 M to 4.6 M (-25.15 %)
Nov 28 2007	MFCD	VERTICAL BRANDING, ...	Duitch Nancy	CEO	Buy	P	0.51	10,000	5,100	4,623,543	4.6 M to 4.6 M (+0.22 %)
Nov 28 2007	MFCD	VERTICAL BRANDING, ...	Duitch Nancy	CEO	Sell	J	0.00	1,550,000	0	4,613,543	6.2 M to 4.6 M (-25.15 %)
Jul 12 2007	MFCD	VERTICAL BRANDING, ...	GERSON ALAN	President & COO	Grant	A	0.00	444,000	0	444,000	0 to 444 K
Jun 13 2007	MFCD	VERTICAL BRANDING, ...	BURLAGE ROGER	Director	Grant	A	0.00	2,500	0	15,000	12.5 K to 15 K (+20.00 %)
Jun 13 2007	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	2,500	0	40,000	37.5 K to 40 K (+6.67 %)
Jun 13 2007	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J	VP & CFO, and Secre ...	Grant	A	0.00	2,500	0	121,103	118.6 K to 121.1 K (+2.11 %)
Mar 19 2007	MFCD	VERTICAL BRANDING, ...	GERSON ALAN	PRESIDENT & COO	Option Exercise	A	1.05	200,000	210,000	1,200,000
Jan 25 2007	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Option Exercise	A	0.75	10,000	7,500	74,000
Jan 09 2007	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	2,500	0	37,500	35 K to 37.5 K (+7.14 %)
Jan 09 2007	MFCD	VERTICAL BRANDING, ...	BURLAGE ROGER	Director	Grant	A	0.00	2,500	0	12,500	10 K to 12.5 K (+25.00 %)
Jan 09 2007	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J	VP & CFO, and Secre ...	Grant	A	0.00	2,500	0	118,603	116.1 K to 118.6 K (+2.15 %)
Jul 28 2006	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J	Vice President & CF ...	Option Exercise	A	0.60	150,000	90,000	225,000
Jul 28 2006	MFCD	VERTICAL BRANDING, ...	GERSON ALAN	President & COO	Option Exercise	A	0.52	1,000,000	520,000	1,000,000
Jul 24 2006	MFCD	VERTICAL BRANDING, ...	Imbimbo Victor	Director	Grant	A	0.00	2,500	0	35,000	32.5 K to 35 K (+7.69 %)
Jul 24 2006	MFCD	VERTICAL BRANDING, ...	BRODSKY VICTOR J	VP & CFO, and Secre ...	Grant	A	0.00	2,500	0	116,103	113.6 K to 116.1 K (+2.20 %)
Jun 12 2006	MFCD	VERTICAL BRANDING, ...	JEFFREY S. EDELL & ELAINE HAST ...	10% Owner	Sell	D	0.00	1,950,000	0	3,852,957	5.8 M to 3.9 M (-33.60 %)
Jun 12 2006	MFCD	VERTICAL BRANDING, ...	EDELL JEFFREY S	Director	Sell	D	0.00	1,950,000	0	3,852,957	5.8 M to 3.9 M (-33.60 %)

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