Vitacost.com, Inc. Insider Trading for February 2014

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Overview of insider trading in Vitacost.com, Inc. for February 2014.

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DateTickerCompanyOwnerRelationship Transaction Code Cost ($) Shares Transaction Value ($) Total Shares % Holdings
Feb 06 2014VITCVitacost.com, Inc.Marbach MaryChief Legal Officer ...Option ExerciseA0.0018,4000240,900
Feb 06 2014VITCVitacost.com, Inc.HELMAN BRIAN DChief Financial Off ...Option ExerciseA0.0025,0000455,000
Feb 06 2014VITCVitacost.com, Inc.Horowitz JeffreyChief Executive Off ...Option ExerciseA0.0048,20001,770,700