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General | Insiders | Insider Transactions | Monthly Overview | Weekly Overview
Overview of all insider trading transactions in Vitacost.com, Inc.. Get notifications about new insider transactions in Vitacost.com, Inc. for free.
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| Date | Ticker | Company | Owner | Relationship | Transaction | Code | Cost ($) | Shares | Transaction Value ($) | Total Shares | % Holdings |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Goldfarb Stuart | Director | Option Exercise | D | 3.75 | 5,000 | 18,750 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Goldfarb Stuart | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Cavalline Christopher Lee | Chief Merchandising ... | Option Exercise | J | 8.92 | 300,000 | 2,676,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Cavalline Christopher Lee | Chief Merchandising ... | Option Exercise | D | 7.15 | 30,000 | 214,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Cavalline Christopher Lee | Chief Merchandising ... | Option Exercise | D | 5.96 | 50,000 | 298,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | J | 8.20 | 330,000 | 2,706,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | D | 7.15 | 49,500 | 353,925 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | D | 0.00 | 125,000 | 0 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | J | 9.72 | 50,000 | 486,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | D | 6.61 | 100,000 | 661,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | D | 7.15 | 22,500 | 160,875 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | D | 5.96 | 50,000 | 298,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | D | 0.00 | 18,400 | 0 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Sell | U | 8.00 | 35 | 280 | 0 | 35 to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Sell | U | 8.00 | 145 | 1,160 | 35 | 180 to 35 (-80.56 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Topper Joseph R. Jr. | Chief Information O ... | Option Exercise | D | 5.54 | 300,000 | 1,662,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Topper Joseph R. Jr. | Chief Information O ... | Option Exercise | D | 7.15 | 30,000 | 214,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Topper Joseph R. Jr. | Chief Information O ... | Option Exercise | D | 5.96 | 50,000 | 298,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | KOZLOWSKI EDWIN J | Director | Option Exercise | D | 3.75 | 5,000 | 18,750 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | KOZLOWSKI EDWIN J | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | J | 8.91 | 50,000 | 445,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 3.75 | 582,750 | 2,185,313 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 4.33 | 367,250 | 1,590,193 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 7.15 | 172,500 | 1,233,375 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 5.96 | 400,000 | 2,384,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 0.00 | 48,200 | 0 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | U | 7.04 | 776,286 | 5,465,053 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Sell | U | 8.00 | 2,365,881 | 18,927,048 | 0 | 2.4 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Sell | U | 8.00 | 300,000 | 2,400,000 | 0 | 300 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | McConnell Michael J | Director | Option Exercise | D | 6.41 | 5,000 | 32,050 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | McConnell Michael J | Director | Sell | U | 8.00 | 40,000 | 320,000 | 0 | 40 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | J | 10.35 | 50,000 | 517,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.50 | 800 | 6,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.50 | 4,000 | 30,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.50 | 4,800 | 36,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.50 | 800 | 6,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 3.75 | 5,000 | 18,750 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Sell | U | 8.00 | 738,526 | 5,908,208 | 0 | 738.5 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GAFFNEY CHRISTOPHER S | Director | Option Exercise | D | 3.75 | 5,000 | 18,750 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GAFFNEY CHRISTOPHER S | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 110,473 | 777,730 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 210,689 | 1,483,251 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 939 | 6,611 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 2,182,265 | 17,458,120 | 0 | 2.2 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 4,161,898 | 33,295,184 | 0 | 4.2 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 18,550 | 148,400 | 0 | 18.6 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 110,473 | 777,730 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 210,689 | 1,483,251 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 939 | 6,611 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 2,182,265 | 17,458,120 | 0 | 2.2 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 4,161,898 | 33,295,184 | 0 | 4.2 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 18,550 | 148,400 | 0 | 18.6 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Kumin Michael Andrew | Director | Option Exercise | D | 3.75 | 15,000 | 56,250 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Kumin Michael Andrew | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Kumin Michael Andrew | Director | Sell | U | 8.00 | 20,630 | 165,040 | 0 | 20.6 K to 0 (-100.00 %) |
| Aug 18 2014 | VITC | Vitacost.com, Inc. | KROGER CO | 10% Owner | Buy | P | 8.00 | 3,749,701 | 29,997,608 | 1,000 | -3,748,701 to 1,000 (-100.03 %) |
| Aug 18 2014 | VITC | Vitacost.com, Inc. | KROGER CO | 10% Owner | Buy | P | 8.00 | 30,678,665 | 245,429,320 | 30,678,665 | 0 to 30.7 M |
| Jun 12 2014 | VITC | Vitacost.com, Inc. | McConnell Michael J | Director | Option Exercise | A | 6.41 | 5,000 | 32,050 | 5,000 | |
| Feb 06 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | A | 0.00 | 18,400 | 0 | 240,900 | |
| Feb 06 2014 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | A | 0.00 | 25,000 | 0 | 455,000 | |
| Feb 06 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | A | 0.00 | 48,200 | 0 | 1,770,700 | |
| Jan 22 2014 | VITC | Vitacost.com, Inc. | Cavalline Christopher Lee | Chief Merchandising ... | Option Exercise | A | 0.00 | 50,000 | 0 | 350,000 | |
| Jan 22 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | A | 0.00 | 50,000 | 0 | 222,500 | |
| Jan 22 2014 | VITC | Vitacost.com, Inc. | Topper Joseph R. Jr. | Chief Information O ... | Option Exercise | A | 0.00 | 50,000 | 0 | 380,000 | |
| Jan 22 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | A | 0.00 | 400,000 | 0 | 1,722,500 | |
| Jan 22 2014 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | A | 0.00 | 100,000 | 0 | 430,000 | |
| Dec 19 2013 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | M | 0.00 | 4,400 | 0 | 768,926 | |
| Dec 19 2013 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Buy | M | 0.00 | 4,400 | 0 | 768,926 | 764.5 K to 768.9 K (+0.58 %) |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | Goldfarb Stuart | Director | Option Exercise | A | 7.15 | 10,000 | 71,500 | 10,000 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | A | 7.15 | 172,500 | 1,233,375 | 172,500 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Ofcr & ... | Option Exercise | A | 7.15 | 22,500 | 160,875 | 22,500 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | Kumin Michael Andrew | Director | Option Exercise | A | 7.15 | 10,000 | 71,500 | 10,000 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | GAFFNEY CHRISTOPHER S | Director | Option Exercise | A | 7.15 | 10,000 | 71,500 | 10,000 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | KOZLOWSKI EDWIN J | Director | Option Exercise | A | 7.15 | 10,000 | 71,500 | 10,000 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | A | 7.15 | 49,500 | 353,925 | 49,500 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | Topper Joseph R. Jr. | Chief Information O ... | Option Exercise | A | 0.00 | 30,000 | 0 | 30,000 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | A | 7.15 | 10,000 | 71,500 | 10,000 | |
| Feb 15 2013 | VITC | Vitacost.com, Inc. | Zucker David A. | Chief Marketing Off ... | Option Exercise | A | 7.15 | 45,000 | 321,750 | 45,000 | |
| Feb 21 2012 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | A | 7.04 | 110,473 | 777,730 | 110,473 | |
| Feb 21 2012 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | A | 7.04 | 210,689 | 1,483,251 | 210,689 | |
| Feb 21 2012 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | A | 7.04 | 939 | 6,611 | 939 | |
| Feb 21 2012 | VITC | Vitacost.com, Inc. | GAFFNEY CHRISTOPHER S | Director | Option Exercise | A | 7.04 | 322,101 | 2,267,591 | 322,101 | |
| Feb 21 2012 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | A | 7.04 | 776,286 | 5,465,053 | 776,286 | |
| Feb 21 2012 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Grant | A | 7.04 | 2,272,727 | 15,999,998 | 2,272,727 | 0 to 2.3 M |
| Jan 26 2012 | VITC | Vitacost.com, Inc. | Marbach Mary | Gen. Counsel & Corp ... | Option Exercise | A | 0.00 | 100,000 | 0 | 150,000 | |
| Nov 16 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 6.31 | 283 | 1,786 | 804,168 | 803.9 K to 804.2 K (+0.04 %) |
| Nov 16 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 6.31 | 11,100 | 69,986 | 804,168 | 793.1 K to 804.2 K (+1.40 %) |
| Nov 14 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 6.16 | 17,911 | 110,262 | 792,785 | 774.9 K to 792.8 K (+2.31 %) |
| Nov 14 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 6.13 | 17,358 | 106,398 | 792,785 | 775.4 K to 792.8 K (+2.24 %) |
| Nov 14 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 6.02 | 17,911 | 107,742 | 792,785 | 774.9 K to 792.8 K (+2.31 %) |
| Nov 01 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 5.38 | 20,000 | 107,614 | 679,241 | 659.2 K to 679.2 K (+3.03 %) |
| Nov 01 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 5.35 | 19,754 | 105,779 | 679,241 | 659.5 K to 679.2 K (+3.00 %) |
| Nov 09 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 6.10 | 17,911 | 109,297 | 739,605 | 721.7 K to 739.6 K (+2.48 %) |
| Nov 09 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 6.10 | 17,526 | 106,900 | 739,605 | 722.1 K to 739.6 K (+2.43 %) |
| Oct 12 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 5.38 | 20,000 | 107,520 | 639,487 | 619.5 K to 639.5 K (+3.23 %) |
| Oct 12 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 5.23 | 20,000 | 104,602 | 639,487 | 619.5 K to 639.5 K (+3.23 %) |
| Oct 18 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 5.52 | 4,093 | 22,605 | 704,168 | 700.1 K to 704.2 K (+0.58 %) |
| Oct 11 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 5.09 | 5,930 | 30,181 | 599,487 | 593.6 K to 599.5 K (+1.00 %) |
| Oct 11 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 5.08 | 10,223 | 51,960 | 599,487 | 589.3 K to 599.5 K (+1.73 %) |
| Sep 23 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Director | Buy | P | 4.89 | 3,459 | 16,898 | 583,334 | 579.9 K to 583.3 K (+0.60 %) |
| Sep 23 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Director | Buy | P | 4.92 | 13,510 | 66,527 | 583,334 | 569.8 K to 583.3 K (+2.37 %) |
| Sep 21 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 4.83 | 14,001 | 67,664 | 566,363 | 552.4 K to 566.4 K (+2.53 %) |
| Sep 21 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 4.75 | 14,000 | 66,455 | 566,363 | 552.4 K to 566.4 K (+2.53 %) |
| Sep 19 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 4.49 | 15,000 | 67,383 | 517,529 | 502.5 K to 517.5 K (+2.98 %) |
| Sep 19 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 4.58 | 15,000 | 68,745 | 517,529 | 502.5 K to 517.5 K (+2.98 %) |
| Sep 15 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 4.39 | 13,500 | 59,330 | 487,529 | 474 K to 487.5 K (+2.85 %) |
| Sep 15 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | A | 4.33 | 367,250 | 1,590,193 | 1,150,000 | |
| Sep 15 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 4.35 | 4,300 | 18,685 | 474,029 | 469.7 K to 474 K (+0.92 %) |
| Sep 15 2011 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Buy | P | 4.31 | 7,230 | 31,166 | 474,029 | 466.8 K to 474 K (+1.55 %) |
| Sep 15 2011 | VITC | Vitacost.com, Inc. | Wegner Robert C. | Chief Operations Of ... | Option Exercise | A | 4.33 | 300,000 | 1,299,000 | 300,000 | |
| Sep 15 2011 | VITC | Vitacost.com, Inc. | Zucker David A. | Chief Marketing Off ... | Option Exercise | A | 4.33 | 300,000 | 1,299,000 | 300,000 | |
| Jun 28 2011 | VITC | Vitacost.com, Inc. | Freshford Capital Management, ... | 10% Owner | Buy | P | 4.60 | 500 | 2,302 | 3,182,196 | 3.2 M to 3.2 M (+0.02 %) |
| Jun 28 2011 | VITC | Vitacost.com, Inc. | Freshford Capital Management, ... | 10% Owner | Buy | P | 4.58 | 11,900 | 54,523 | 3,181,696 | 3.2 M to 3.2 M (+0.38 %) |
| Jun 28 2011 | VITC | Vitacost.com, Inc. | Freshford Capital Management, ... | 10% Owner | Buy | P | 4.60 | 62,874 | 289,082 | 3,169,796 | 3.1 M to 3.2 M (+2.02 %) |
| Jun 28 2011 | VITC | Vitacost.com, Inc. | Freshford Capital Management, ... | 10% Owner | Buy | P | 4.65 | 5,000 | 23,270 | 3,106,922 | 3.1 M to 3.1 M (+0.16 %) |
| Jun 28 2011 | VITC | Vitacost.com, Inc. | Freshford Capital Management, ... | 10% Owner | Buy | P | 4.65 | 21,600 | 100,369 | 3,101,922 | 3.1 M to 3.1 M (+0.70 %) |
| Jun 28 2011 | VITC | Vitacost.com, Inc. | Freshford Capital Management, ... | 10% Owner | Buy | P | 4.68 | 31,000 | 145,034 | 3,080,322 | 3 M to 3.1 M (+1.02 %) |
| Jun 24 2011 | VITC | Vitacost.com, Inc. | Kumin Michael Andrew | Director | Option Exercise | A | 3.75 | 15,000 | 56,250 | 15,000 | |
| Jun 24 2011 | VITC | Vitacost.com, Inc. | KOZLOWSKI EDWIN J | Director | Option Exercise | A | 3.75 | 10,000 | 37,500 | 10,000 | |
| Mar 31 2010 | VITC | Vitacost.com, Inc. | Pabst Lawrence | Director | Option Exercise | M | 0.16 | 26,000 | 4,056 | 45,000 | |
| Mar 31 2010 | VITC | Vitacost.com, Inc. | Pabst Lawrence | Director | Buy | S | 11.99 | 26,000 | 311,750 | 263,710 | 237.7 K to 263.7 K (+10.94 %) |
| Mar 31 2010 | VITC | Vitacost.com, Inc. | Pabst Lawrence | Director | Buy | M | 0.16 | 26,000 | 4,056 | 289,710 | 263.7 K to 289.7 K (+9.86 %) |
| Mar 08 2010 | VITC | Vitacost.com, Inc. | Josephs Allen | Director | Gift | G | 0.00 | 180,000 | 0 | 180,000 | 0 to 180 K |
| Mar 08 2010 | VITC | Vitacost.com, Inc. | Josephs Allen | Director | Gift | G | 0.00 | 180,000 | 0 | 1,477,485 | 1.7 M to 1.5 M (-10.86 %) |
| Nov 23 2009 | VITC | Vitacost.com, Inc. | Ilfeld David N | Director | Buy | P | 7.30 | 35,000 | 255,500 | 2,650,412 | 2.6 M to 2.7 M (+1.34 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Smith Richard P | Chief Financial Off ... | Option Exercise | M | 2.03 | 86,400 | 175,392 | 393,600 | |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Smith Richard P | Chief Financial Off ... | Sell | S | 12.00 | 53,831 | 645,972 | 0 | 53.8 K to 0 (-100.00 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Smith Richard P | Chief Financial Off ... | Buy | M | 0.00 | 53,831 | 0 | 53,831 | 0 to 53.8 K |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Sell | S | 12.00 | 132,164 | 1,585,968 | 726,126 | 858.3 K to 726.1 K (-15.40 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Pabst Lawrence | Director | Sell | S | 12.00 | 40,000 | 480,000 | 120,000 | 160 K to 120 K (-25.00 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Pabst Lawrence | Director | Sell | S | 12.00 | 40,000 | 480,000 | 280,000 | 320 K to 280 K (-12.50 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Pabst Lawrence | Director | Sell | S | 12.00 | 48,772 | 585,264 | 263,710 | 312.5 K to 263.7 K (-15.61 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Lambert Sonya | Vice President Mark ... | Option Exercise | M | 0.00 | 64,800 | 0 | 295,200 | |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Lambert Sonya | Vice President Mark ... | Sell | S | 12.00 | 34,194 | 410,328 | 0 | 34.2 K to 0 (-100.00 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Lambert Sonya | Vice President Mark ... | Buy | M | 0.00 | 34,194 | 0 | 34,194 | 0 to 34.2 K |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Kerker Ira | Chief Executive Off ... | Option Exercise | M | 3.13 | 46,520 | 145,608 | 503,480 | |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Kerker Ira | Chief Executive Off ... | Sell | S | 12.00 | 89,804 | 1,077,648 | 0 | 89.8 K to 0 (-100.00 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Kerker Ira | Chief Executive Off ... | Buy | M | 0.00 | 25,804 | 0 | 89,804 | 64 K to 89.8 K (+40.32 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Josephs Allen | Director | Sell | S | 12.00 | 129,234 | 1,550,808 | 0 | 129.2 K to 0 (-100.00 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Josephs Allen | Director | Sell | S | 12.00 | 200,000 | 2,400,000 | 0 | 200 K to 0 (-100.00 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Josephs Allen | Director | Sell | S | 12.00 | 129,234 | 1,550,808 | 0 | 129.2 K to 0 (-100.00 %) |
| Sep 24 2009 | VITC | Vitacost.com, Inc. | Gorsek Wayne | 10% Owner | Sell | S | 12.00 | 2,350,000 | 28,200,000 | 4,787,788 | 7.1 M to 4.8 M (-32.92 %) |
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