Vitacost.com, Inc. Insider Trading for August 2014
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General | Insiders | Insider Transactions | Monthly Overview | Weekly Overview
Overview of insider trading in Vitacost.com, Inc. for August 2014.
| Date | Ticker | Company | Owner | Relationship | Transaction | Code | Cost ($) | Shares | Transaction Value ($) | Total Shares | % Holdings |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Goldfarb Stuart | Director | Option Exercise | D | 3.75 | 5,000 | 18,750 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Goldfarb Stuart | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Cavalline Christopher Lee | Chief Merchandising ... | Option Exercise | J | 8.92 | 300,000 | 2,676,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Cavalline Christopher Lee | Chief Merchandising ... | Option Exercise | D | 7.15 | 30,000 | 214,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Cavalline Christopher Lee | Chief Merchandising ... | Option Exercise | D | 5.96 | 50,000 | 298,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | J | 8.20 | 330,000 | 2,706,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | D | 7.15 | 49,500 | 353,925 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | HELMAN BRIAN D | Chief Financial Off ... | Option Exercise | D | 0.00 | 125,000 | 0 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | J | 9.72 | 50,000 | 486,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | D | 6.61 | 100,000 | 661,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | D | 7.15 | 22,500 | 160,875 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | D | 5.96 | 50,000 | 298,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Option Exercise | D | 0.00 | 18,400 | 0 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Sell | U | 8.00 | 35 | 280 | 0 | 35 to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Marbach Mary | Chief Legal Officer ... | Sell | U | 8.00 | 145 | 1,160 | 35 | 180 to 35 (-80.56 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Topper Joseph R. Jr. | Chief Information O ... | Option Exercise | D | 5.54 | 300,000 | 1,662,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Topper Joseph R. Jr. | Chief Information O ... | Option Exercise | D | 7.15 | 30,000 | 214,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Topper Joseph R. Jr. | Chief Information O ... | Option Exercise | D | 5.96 | 50,000 | 298,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | KOZLOWSKI EDWIN J | Director | Option Exercise | D | 3.75 | 5,000 | 18,750 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | KOZLOWSKI EDWIN J | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | J | 8.91 | 50,000 | 445,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 3.75 | 582,750 | 2,185,313 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 4.33 | 367,250 | 1,590,193 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 7.15 | 172,500 | 1,233,375 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 5.96 | 400,000 | 2,384,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | D | 0.00 | 48,200 | 0 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Option Exercise | U | 7.04 | 776,286 | 5,465,053 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Sell | U | 8.00 | 2,365,881 | 18,927,048 | 0 | 2.4 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Off ... | Sell | U | 8.00 | 300,000 | 2,400,000 | 0 | 300 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | McConnell Michael J | Director | Option Exercise | D | 6.41 | 5,000 | 32,050 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | McConnell Michael J | Director | Sell | U | 8.00 | 40,000 | 320,000 | 0 | 40 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | J | 10.35 | 50,000 | 517,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.50 | 800 | 6,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.50 | 4,000 | 30,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.50 | 4,800 | 36,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.50 | 800 | 6,000 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 3.75 | 5,000 | 18,750 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Trapp Robert G. | Director | Sell | U | 8.00 | 738,526 | 5,908,208 | 0 | 738.5 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GAFFNEY CHRISTOPHER S | Director | Option Exercise | D | 3.75 | 5,000 | 18,750 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GAFFNEY CHRISTOPHER S | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 110,473 | 777,730 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 210,689 | 1,483,251 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 939 | 6,611 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 2,182,265 | 17,458,120 | 0 | 2.2 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 4,161,898 | 33,295,184 | 0 | 4.2 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 18,550 | 148,400 | 0 | 18.6 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 110,473 | 777,730 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 210,689 | 1,483,251 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Option Exercise | X | 7.04 | 939 | 6,611 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 2,182,265 | 17,458,120 | 0 | 2.2 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 4,161,898 | 33,295,184 | 0 | 4.2 M to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | GREAT HILL INVESTORS LLC | 10% Owner | Sell | U | 8.00 | 18,550 | 148,400 | 0 | 18.6 K to 0 (-100.00 %) |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Kumin Michael Andrew | Director | Option Exercise | D | 3.75 | 15,000 | 56,250 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Kumin Michael Andrew | Director | Option Exercise | D | 7.15 | 10,000 | 71,500 | 0 | |
| Aug 19 2014 | VITC | Vitacost.com, Inc. | Kumin Michael Andrew | Director | Sell | U | 8.00 | 20,630 | 165,040 | 0 | 20.6 K to 0 (-100.00 %) |
| Aug 18 2014 | VITC | Vitacost.com, Inc. | KROGER CO | 10% Owner | Buy | P | 8.00 | 3,749,701 | 29,997,608 | 1,000 | -3,748,701 to 1,000 (-100.03 %) |
| Aug 18 2014 | VITC | Vitacost.com, Inc. | KROGER CO | 10% Owner | Buy | P | 8.00 | 30,678,665 | 245,429,320 | 30,678,665 | 0 to 30.7 M |